Upcoming StratConn Events
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The Solutions for Generating Trial StratConn will be held at the Westin O'Hare. View Larger Map »
Solutions for Generating Trial
Rosemont, IL, March 16-17, 2010
How can brand manufacturers and retailers of both new and established products more effectively encourage shoppers to give their products a try? This event will connect brand marketers and agency executives with experts that represent the broad range of trial-generating tactics along the path-to-purchase, including retail media, sampling, couponing, direct and mobile marketing, emerging digital media and more.
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Creative Packaging Solutions
Rosemont, IL, May 20-21, 2010
To attract and engage shoppers at the shelf, brands today must utilize packaging strategies that go beyond mere functionality and incorporate impactful, distinctive graphics, sizes and shapes. This event will connect packaging design, research and manufacturing companies with brand marketers who are searching for innovative packaging solutions that make a significant impact at the shelf.
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Custom Merchandising II
Chicago, June 8-9, 2010
We give our classic StratConn model an encore, this time back in Chicago. Again, we’ll be matching the industry’s premier in-store display designer/producers with product marketers and retailers who need breakthrough activation through innovative P-O-P merchandising design and production. This is the “blocking & tackling” part of the shopper marketing game: Insights without activation equals overhead. P-O-P designers/producers translate brilliant strategies into retail reality and this event helps pave the way.
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P-O-P Design
Rosemont, IL, July 14-15, 2010
P-O-P design teams (designers, engineers, estimators, production execs) are a harried lot. They move from a project to a proposal to an RFP and back again, sometimes on the hour. Getting face-time with these multi-million-dollar project specifiers to explain the virtues of your software, component, material or service is nearly impossible. On the flipside, they desperately need to know what’s out there, which options work better, and who can save them time & money. Enter StratConn: P-O-P Design. By pairing design teams from the largest and most progressive P-O-P design firms with OEM vendors of everything from CAD to casters this event provides the best possible way to sell more deeply in this burgeoning market.
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Retail Execution Resources
Chicago, July 28-29, 2010
The increased emphasis on shopper marketing along with a sharper focus on ROI from trade promotion and customer marketing initiatives has created an even greater need for flawless in-store execution. This StratConn will showcase a range of both manpower and technology solutions for staffing, managing and reporting results at retail. Key retailer and brand manufacturer executives with responsibility for retail operations and the execution of in-store merchandising – displays, new items, shelf re-sets, fixture installations – will have a unique opportunity to discover new resources to help achieve their objectives.
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Strategic Resources
Rosemont, IL, September 16-17, 2010
This event matches up StratConn guests – marketing research executives and media buying professionals from Consumer Goods companies and their retail partners – with forward-thinking host companies: leading strategic agencies and consultants who possess strategic shopper-marketing skillsets and resources. As with any of our StratConns, the participants themselves will set the specific topics for their conversations, but in all likelihood, they will focus around issues such as: an agency’s planning skills, concepting processes, retail experience and creative resources; executional capabilities (i.e. bringing insights to life in-store); and /or what metrics, methods, and resources it uses to evaluate its own shopper programs.